How Many External Links Should I Include in My Blog Article? (2023)

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Tempesta Media is looking for a Sales Manager for our team. This is a full-time and hybrid position, with 90%+ of the job taking place remotely. NOTE: This position requires the employee to be physically located in either Texas or Indiana. ABOUT THE POSITION A content marketing strategy is a great way to build your audience and grow your sales. Using smart strategies, such as integrating external links, can build your authority and improve SERPs. Links play a key role in search engine rankings The basics of inbound links Examples of good external links for your content strategy How to identify a high-quality external link How many external links should you have in a content article? What is the best way to include an external link in an article? What external links should be avoided within the content? Tempesta Media’s philosophy on external links Want a strategic approach toward building your online presence? A content marketing strategy is a great way to build your audience and grow your sales. Using smart strategies, such as integrating external links, can build your authority and improve SERPs. Links play a key role in search engine rankings The basics of inbound links Examples of good external links for your content strategy How to identify a high-quality external link How many external links should you have in a content article? What is the best way to include an external link in an article? What external links should be avoided within the content? Tempesta Media’s philosophy on external links Want a strategic approach toward building your online presence? KEY RESPONSIBILITIES REQUIRED QUALIFICATIONS CULTURAL ATTRIBUTES HOURS AND COMPENSATION If you think you might be a good fit for this position, please apply by clicking the button below Videos

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Tempesta Media is looking for a

Sales Manager

for our team.

This is a full-time and hybrid position, with 90%+ of the job taking place remotely.
NOTE: This position requires the employee to be physically located in either Texas or Indiana.

ABOUT THE POSITION

A content marketing strategy is a great way to build your audience and grow your sales. Using smart strategies, such as integrating external links, can build your authority and improve SERPs.

While other search engines exist, Google is the one most companies use as their gauge for designing SEO strategies. Along with death and taxes, one thing is always certain: Google is going toupdate its algorithmseveral times a year as it deems fit. Major algorithm updates by the tech giant can throw any SEO strategy into chaos. That said, one consistency is the use of links in online content.

Links play a key role in search engine rankings

As Google and other search algorithms evolve, one of the key things they still look for is links. Inbound, outbound, and internal links all play a pivotal role in your search engine ranking. There are three basic types of links:

  • Internal links– From your site to another page on your site.
  • External links – From your site to another website.
  • Inbound links – From another site to your blog.

Using a good balance of links you control (internal and external) is important. Inbound links are out of your control, but the better your content, the more likely other websites will link to your content for the authority and value you provide audiences.

How Many External Links Should I Include in My Blog Article? (1)

The basics of inbound links

Inbound links are arguably the most important of the three. They are like a vote of confidence for your website from a third party. Websites that include a link to your site tell search engines that your page is a trustworthy source others go to for essential advice and information.

While they are critically important for SEO, inbound links are also some of the hardest to obtain. It’s important that good external links come from trusted sites, not artificial links created through fake or spam sites like:

  • Blogs.
  • Wikis.
  • Social media profiles.
  • Directories.
  • Guestbooks.

These low-quality inbound links could actually have the opposite effect and harm your SEO if a search engine punishes you and moves your results down the page. In previous years, the above emerged, along with link farms and other ways to manipulate rankings. Search engines became wise to these and othersketchy strategiesused to generate traffic.

Google and others now penalize websites using these techniques. Withalgorithm updatesthroughout the years, such as Google’s Page Experience, search engines are getting better at spotting artificial links and evaluating page and link quality.

The best way to get high-quality inbound links from trustworthy sources is to create great content and promote it so others will see it, read it, and share it with their own audience. As you get more votes of confidence through these links, search engines will notice.

Examples of good external links for your content strategy

External links lead a reader from your website to a site elsewhere on the web.External linkinghappens when you link to an outside source that you reference in your blog article.

Any SEO practitioner worth their salt knows it helps to include links in a piece of content. External links greatly benefit your website in terms of building visibility and adding credibility to your content. Just as important is that they add value to the readers’ experience because the links connect them to other valuable information while reading your content. Audiences will see you care about them and want to provide them with the best information possible.

How Many External Links Should I Include in My Blog Article? (2)

How to identify a high-quality external link

Content marketers should not use just any link though. As with any source of information, there are good and bad examples of external links. Linking to news events, reputable statistics (e.g., illustrating a point you want to make), or additional reading to expand on a topic are all good resources to provide your readers. Search engines know and consider this as they rank pages.

How to identify a high-quality external link:

  • The website you are linking to is regarded as a high authority in the industry. A well-respected source will boost people’s confidence in your content.
  • The link is not from a direct competitor’s website (at least, not from the same location).
  • The link leads to a source known for content relevant to the subject matter.
  • The source links to mostly informational websites instead of your competitor companies.
  • The site you are linking to has attracted regular readers and a substantial number of visitors.
  • The source has valid information that gets fact-checked (e.g., the opposite of Wikipedia).

Once you’ve chosen the links to include, you must take other factors into consideration, such as the number of links.

How many external links should you have in a content article?

External links encourage readers to click away from your blog article, so you must limit these links and set them to open in a new tab. That way, readers won’t abandon your site entirely. Abandoning your site increases bounce rates, which hurts your website traffic. A perfect example of why SEO can be so tricky!

What, then, is the ideal number of external links that you should include in your article?

With Google constantly making algorithm changes, no number can ever be set in stone. Some say 2-5 external links is best, depending on the length of the content. Still, others would not put a limiton the number of external links. Many industry experts, however, advise against linking more than once to the same page.

Based on what we’ve found from our own research, we recommend 1-2 external links for every 500 words of content. Limit your total number of external links to 5 (which would be for a very long article, approximately 2,000 words long).

How Many External Links Should I Include in My Blog Article? (3)

(Video) Does linking out (outbound links) to other sites help your blog posts get on Google page one?

What is the best way to include an external link in an article?

An external link should be placed within the body of the content. Readers appreciate knowing what they’ll get if they click a link. That is why an external link should be properly emphasized using a concise, relevant, and contextual anchor text. The hyperlinked text within the sentence you are linking from should convince the reader that clicking it leads to additional, valuable information.

What external links should be avoided within the content?

Not all external links are created equal. By all means, take great care including external links within any quality content. Avoid using links that are outdated or “spammy” in nature. Instead of linking to poor-quality websites, link to reputable experts and authoritative sources, such as:

  • Journalistic sources (The Wall Street Journal, The Washington Post, Forbes, Content Marketing Institute, etc.).
  • Reliable sources on .gov and .edu domains.
  • Well-established sources such as Pew Internet, Nielsen, and Gartner.
  • Experts and thought leaders (but avoid competitors).

To ensure your links retain their quality, perform a periodic link audit to ensure links are still working and current.

Tempesta Media’s philosophy on external links

Tempesta Media writers and editors meticulously check all external links to ensure they do not lead to competitor websites. They make sure each link works. A broken link is not a good thing. No one wants to be greeted by a web page that is inaccessible because it has moved or the target website is offline. A working link leads to a good reader experience and increased traffic.

Finally, no content should be caught linking to outdated sources with information that may now be incorrect or irrelevant. At Tempesta Media, all external links within a content piece are verified to ensure they are accurate and up to date.

Related reading: Now that you’ve learned about external links, want to learn about internal links? Read our blog article:8 tips on how to incorporate internal links to your content.

Want a strategic approach toward building your online presence?

Tempesta Media offers a number of services to help businesses bolster their online presence, grow their audiences, and ultimately expand their businesses. To get you started, we can provide you with adigital marketing assessment Provathat helps you assess your current strengths and weaknesses and provide many other services to helpbring your company to the level of visibilityyou want to achieve at anaffordable price point.

To learn more about our digital marketing managed service solution Performica,contact Tempesta Mediatoday. We’re happy to answer any questions or address your concerns.

(Video) How Many Internal And External Links A Blog Post Should Have

A content marketing strategy is a great way to build your audience and grow your sales. Using smart strategies, such as integrating external links, can build your authority and improve SERPs.

While other search engines exist, Google is the one most companies use as their gauge for designing SEO strategies. Along with death and taxes, one thing is always certain: Google is going toupdate its algorithmseveral times a year as it deems fit. Major algorithm updates by the tech giant can throw any SEO strategy into chaos. That said, one consistency is the use of links in online content.

Links play a key role in search engine rankings

As Google and other search algorithms evolve, one of the key things they still look for is links. Inbound, outbound, and internal links all play a pivotal role in your search engine ranking. There are three basic types of links:

  • Internal links– From your site to another page on your site.
  • External links – From your site to another website.
  • Inbound links – From another site to your blog.

Using a good balance of links you control (internal and external) is important. Inbound links are out of your control, but the better your content, the more likely other websites will link to your content for the authority and value you provide audiences.

How Many External Links Should I Include in My Blog Article? (4)

The basics of inbound links

Inbound links are arguably the most important of the three. They are like a vote of confidence for your website from a third party. Websites that include a link to your site tell search engines that your page is a trustworthy source others go to for essential advice and information.

While they are critically important for SEO, inbound links are also some of the hardest to obtain. It’s important that good external links come from trusted sites, not artificial links created through fake or spam sites like:

  • Blogs.
  • Wikis.
  • Social media profiles.
  • Directories.
  • Guestbooks.

These low-quality inbound links could actually have the opposite effect and harm your SEO if a search engine punishes you and moves your results down the page. In previous years, the above emerged, along with link farms and other ways to manipulate rankings. Search engines became wise to these and othersketchy strategiesused to generate traffic.

Google and others now penalize websites using these techniques. Withalgorithm updatesthroughout the years, such as Google’s Page Experience, search engines are getting better at spotting artificial links and evaluating page and link quality.

The best way to get high-quality inbound links from trustworthy sources is to create great content and promote it so others will see it, read it, and share it with their own audience. As you get more votes of confidence through these links, search engines will notice.

Examples of good external links for your content strategy

External links lead a reader from your website to a site elsewhere on the web.External linkinghappens when you link to an outside source that you reference in your blog article.

(Video) How to Add Internal & External Links in WordPress Quickly | Destiny Marketing Solutions

Any SEO practitioner worth their salt knows it helps to include links in a piece of content. External links greatly benefit your website in terms of building visibility and adding credibility to your content. Just as important is that they add value to the readers’ experience because the links connect them to other valuable information while reading your content. Audiences will see you care about them and want to provide them with the best information possible.

How Many External Links Should I Include in My Blog Article? (5)

How to identify a high-quality external link

Content marketers should not use just any link though. As with any source of information, there are good and bad examples of external links. Linking to news events, reputable statistics (e.g., illustrating a point you want to make), or additional reading to expand on a topic are all good resources to provide your readers. Search engines know and consider this as they rank pages.

How to identify a high-quality external link:

  • The website you are linking to is regarded as a high authority in the industry. A well-respected source will boost people’s confidence in your content.
  • The link is not from a direct competitor’s website (at least, not from the same location).
  • The link leads to a source known for content relevant to the subject matter.
  • The source links to mostly informational websites instead of your competitor companies.
  • The site you are linking to has attracted regular readers and a substantial number of visitors.
  • The source has valid information that gets fact-checked (e.g., the opposite of Wikipedia).

Once you’ve chosen the links to include, you must take other factors into consideration, such as the number of links.

How many external links should you have in a content article?

External links encourage readers to click away from your blog article, so you must limit these links and set them to open in a new tab. That way, readers won’t abandon your site entirely. Abandoning your site increases bounce rates, which hurts your website traffic. A perfect example of why SEO can be so tricky!

What, then, is the ideal number of external links that you should include in your article?

With Google constantly making algorithm changes, no number can ever be set in stone. Some say 2-5 external links is best, depending on the length of the content. Still, others would not put a limiton the number of external links. Many industry experts, however, advise against linking more than once to the same page.

Based on what we’ve found from our own research, we recommend 1-2 external links for every 500 words of content. Limit your total number of external links to 5 (which would be for a very long article, approximately 2,000 words long).

How Many External Links Should I Include in My Blog Article? (6)

What is the best way to include an external link in an article?

An external link should be placed within the body of the content. Readers appreciate knowing what they’ll get if they click a link. That is why an external link should be properly emphasized using a concise, relevant, and contextual anchor text. The hyperlinked text within the sentence you are linking from should convince the reader that clicking it leads to additional, valuable information.

What external links should be avoided within the content?

Not all external links are created equal. By all means, take great care including external links within any quality content. Avoid using links that are outdated or “spammy” in nature. Instead of linking to poor-quality websites, link to reputable experts and authoritative sources, such as:

  • Journalistic sources (The Wall Street Journal, The Washington Post, Forbes, Content Marketing Institute, etc.).
  • Reliable sources on .gov and .edu domains.
  • Well-established sources such as Pew Internet, Nielsen, and Gartner.
  • Experts and thought leaders (but avoid competitors).

To ensure your links retain their quality, perform a periodic link audit to ensure links are still working and current.

Tempesta Media’s philosophy on external links

Tempesta Media writers and editors meticulously check all external links to ensure they do not lead to competitor websites. They make sure each link works. A broken link is not a good thing. No one wants to be greeted by a web page that is inaccessible because it has moved or the target website is offline. A working link leads to a good reader experience and increased traffic.

Finally, no content should be caught linking to outdated sources with information that may now be incorrect or irrelevant. At Tempesta Media, all external links within a content piece are verified to ensure they are accurate and up to date.

Related reading: Now that you’ve learned about external links, want to learn about internal links? Read our blog article:8 tips on how to incorporate internal links to your content.

Want a strategic approach toward building your online presence?

Tempesta Media offers a number of services to help businesses bolster their online presence, grow their audiences, and ultimately expand their businesses. To get you started, we can provide you with adigital marketing assessment Provathat helps you assess your current strengths and weaknesses and provide many other services to helpbring your company to the level of visibilityyou want to achieve at anaffordable price point.

To learn more about our digital marketing managed service solution Performica,contact Tempesta Mediatoday. We’re happy to answer any questions or address your concerns.

You will be responsible for generating new revenue from midmarket and enterprise US businesses by successfully identifying, qualifying and closing new prospective customers. The Sales Manager will be required to prospect for new business via social media, email and phone. They will also use the company’s CRM system to perform prospecting and document their progress against objectives.

The ideal candidates possess the following key characteristics:

1. Honesty, integrity and ethics;
2. Outgoing, positive, proactive and always taking the initiative;
3. Always learning;
4. Internal drive to achieve personally and professionally;
5. Superior American English (C1 or better) written and verbal communication skills.

If you have these characteristics and are comfortable communicating with C-level prospects, enjoy working in a friendly, fast-paced, creative environment and want to be proud of the solutions you provide to businesses, then a Sales Manager position may be your ideal career. The compensation and career development plans are targeted toward overachievers.

KEY RESPONSIBILITIES

The vast majority of your time will be spent on the following:

  • Prospect into multiple organizations via outbound calls and e-mail, utilizing company CRM and algorithmically-driven warm prospecting calls.
  • Qualify all sales leads based on specific lead qualification criteria definitions.
  • Generate and complete sales appointments.
  • Articulate Tempesta Media’s value proposition to decision-makers across multiple industries to assess buying interest.
  • Develop a superior customer service relationship with prospective customers.
  • Using proposal management software, generate customer proposals in collaboration with company leadership.
  • Learn and demonstrate a fundamental understanding of our managed solution – and articulate capabilities and advantages to prospective customers.
  • Collaborate with the executive team to optimize the sales and marketing process.

Your success will be measured based on the target achievement of the new MRR (monthly recurring revenue).

This is a full-time position. Compensation will be a combination of base salary and monthly incentives based on achieving and exceeding specific new revenue performance benchmarks. There is no cap on earnings.

(Video) Rank higher on Google: How to get external links to your blog (known as inbound links or backlinks)

REQUIRED QUALIFICATIONS

  1. MANDATORY: At least two years of experience selling digital marketing services to businesses at a monthly subscription price between USD 1,000 and USD 10,000.
  2. MANDATORY: Current or recent experience selling into the US or western European markets.
  3. A track record of overachievement by exceeding sales quotas and being a top sales manager.
  4. Superior US phone, email and social media prospecting skills.
  5. Ability to quickly build rapport and empathy with prospective customers.
  6. Previous formal sales training and education.
  7. Excellent email communication skills – cohesive, logical and effective.
  8. Excellent follow-up/follow-through skills.
  9. Current experience using the entire MS Office suite, including MS Excel.
  10. Previous CRM experience (e.g., Active Campaign, HubSpot, etc.).

CULTURAL ATTRIBUTES

  1. Communicator: You possess superior communication skills and enjoy working with prospective customers.
  2. Driven: You are a driven team player, collaborator, and relationship builder whose infectious can-do attitude inspires others and encourages excellent performance in a fast-moving environment.
  3. Entrepreneurial: You thrive in a fast-paced, changing environment and are excited for the opportunity to play a significant role.
  4. Passionate: You must be passionate about online collaboration and ensuring our clients are successful; we love seeing drive and ambition.
  5. Self-motivated: You can work with a minimum of supervision and be capable of strategically prioritizing multiple tasks proactively.

HOURS AND COMPENSATION

  1. Competitive compensation, ongoing career, and salary growth opportunities;
  2. Ability to work 100% remotely;
  3. Working hours are from 6 AM – 3 PM CST (-06:00 GMT), Monday — Friday;
  4. Ongoing training and development;
  5. A priceless experience of working in an American company;
  6. Official registration of you as PE, social tax payments and accounting support provided.

If you think you might be a good fit for this position, please apply by clicking the button below

Apply

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3. Internal & External Links: Why External and Internal Links are Important for SEO - Fully Explained
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4. How to Add Links to Your Blog Posts in WordPress
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