How to Find & Check Backlinks [To Any Website] (2023)

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How to Find & Check Backlinks [To Any Website] (1)

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he's back to share how to use Link Explorer to find link building opportunities based upon your competitors' external inbound links. Read on and level up!

(Video) How to Find FREE Backlinks For Your Website 2021

In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your competitors' backlinks. This process is covered in-depth during the SEO Bootcamp.

In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you've already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis.

(Video) How To Check Backlinks To Your Website?

How to find and check backlinks?

Step 1: Navigate to Link Explorer

For the unfamiliar,Link Explorer is our world-class backlink checkerused to research the link profile of any site on the internet. It shows you the quality of inbound links using metrics like Page Authority, Domain Authority, and Spam Score. You can do a good amount of backlink research with the free version, but to enjoy all its capabilities you'll need full access; you can get that access for free with a 30-day trial of Moz Pro.

How to Find & Check Backlinks [To Any Website] (2)

Step 2: Enter your competitor’s URL

I suggest opening your competitor’s site in a browser window and then copying the URL. This will reduce any spelling errors and the possibility of incorrectly typing the domain name. An example of a common error is incorrectly adding “www” to the URL when that's not how it renders for the site.

(Video) 😲How to Check BACKLINKS of Any Website For Free? | Competitor's Backlinks

How to Find & Check Backlinks [To Any Website] (3)

Step 3: Navigate to the "Inbound Links" tab

The Inbound Links tab will display all of the pages that link to your competitor’s website. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. This will show all external backlinks providing link equity to any page on your competitor’s site.

How to Find & Check Backlinks [To Any Website] (4)

Step 4: Export backlink data into .csv

Most reports in Link Explorer will allow you to export to .csv. Save these results and then repeat for your other competitors.

(Video) How to Find Backlinks to a Page and Website [Any]

How to Find & Check Backlinks [To Any Website] (5)

Step 5: Compile backlink .csv results from all competitors

Once you have Link Explorer backlink exports from the top 5–10 competitors, compile them into one spreadsheet.

Step 6: Sort all backlinks by Page Authority

Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. Higher Page Authority pages also will be delivering more link equity to your competitor’s site. Use Page Authority as your sorting criteria.

(Video) How To Check Backlinks In Google Search Console For Free

Step 7: Review all linking sites for opportunities

Now you have a large list of sites linking to your competitors for keywords you are targeting. Go down the list of high Page Authority links and look for sites or authors that show up regularly. Use your preferred outreach strategy to contact these sites and begin developing a relationship.


Is there any method to check backlinks? ›

Use anchor text analysis to detect possible negative SEO attacks on your website. Disavow link spam — If you notice some suspicious backlink activity, you can add spammy links to a disavow file directly from the Backlink Checker. Importing this file into Google's Disavow Tool takes only a few clicks.

How do I find backlinks in Google search? ›

Search Console > choose your property > Links > External links > Top linked pages. By default, this report is sorted by Incoming links. That shows you which pages have the most backlinks. Sort by Linking sites to see which pages have the most links from unique websites.

How do I get backlinks from another website? ›

How to Get High Quality Backlinks in 2022 (7 New Strategies)
  1. Become a Source For Reporters and Bloggers.
  2. Publish “Skyscraper” Content.
  3. Build Links From Outdated Resources.
  4. Use Content Formats Proven To Generate Links.
  5. Publish Ultimate Guides.
  6. Use Branded Strategies and Techniques.
  7. Authority Resource Pages.
Oct 11, 2021

Which is the best tool to check backlinks? ›

Some of the free backlink checker tools are mentioned below:
  • OpenLinkProfiler. When you use OpenLinkProfiler to monitor the backlinks pointing to your site, you have various options at your disposal. ...
  • SEO SpyGlass. ...
  • Google Search Console. ...
  • Seobility. ...
  • Ahrefs. ...
  • SEO Review Tool. ...
  • Small SEO Tool. ...
  • SEMRush.
Oct 3, 2022

Which command is used to find the number of backlinks of a website? ›

You can use the Backlinks report Site Explorer to check backlinks to any website or web page. So if you enter a competitor's site, you'll see all their backlinks. How is this useful? Because some of your competitor's links helped them to rank well.

Which SEO tool is best for finding backlinks of website? ›

Besides managing backlinks, Ahrefs is designed to perform most of the activities an SEO Pro needs to do daily, although it is pretty easy to use for non-Pros. But specifically in the backlink area, Ahrefs provides a lot of tools to do backlink research.

How do I find all backlinks to a website for free? ›

A Step-By-Step Guide To Finding and Checking Any Website's Backlinks
  1. Step 1: Open Up The Semrush Backlink Analytics Tool. ...
  2. Step 2: Enter The Domain Whose Link Profile You Want To Analyze. ...
  3. Step 3: Open Up The 'Backlinks' Tab To Dive Deep Into The Links. ...
  4. Step 4: Analyze Anchor Texts On The 'Anchors' Tab.
Nov 17, 2020

Is there a website to check links? ›

Sitechecker website crawler checks your website for broken links and provides the whole information about how to correct them. You can research the anchors of 404 error pages and fix them immediately.

Can you check backlinks on Google Analytics? ›

You can use Google Analytics to track your site's backlinks. And you'll learn how in this simple three-step guide. But in Google Analytics, backlinks are called referrals.

What is the difference between links and backlinks? ›

What is the difference between backlinks and internal links? Backlinks are links from other websites that point to your site. Internal links are links that point from one page on your site to another. Both have SEO value, but backlinks are usually harder to get and, therefore, considered more valuable.

Which tool gives backlinks data? ›

1. Semrush. Semrush is one of the most robust backlink analysis tools offering more than 48 tools and reports. With one of the world's largest databases of billions of keywords and URLs, Semrush can help boost online visibility for your business in a quick time.

How do I know if my site has bad backlinks? ›

How to Identify Bad Backlinks for SEO
  1. Check if you received a manual actions penalty in Google Search Console.
  2. Analyze whether your keyword rankings were affected by an algorithm update.
  3. Download your backlink profile through Google Search Console.

How do I check backlink Index? ›

To check if your backlink has been indexed, just copy and paste the backlink into Google and see what happens. If the link back to your site shows up in the search results, it is indexed. However, if Google comes back with no results, it means that the backlink has not been indexed.

What are the different methods of backlinking? ›

9 Best Types of Backlinks
  • Editorial Backlinks. ...
  • Backlinks From Guest Blogging. ...
  • Backlinks in Business Profiles. ...
  • Backlinks from Webinars. ...
  • Free-Tool Backlinks. ...
  • Acknowledgment Backlinks. ...
  • Guest Post Bio Links. ...
  • Badge Backlinks.


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